Man in a hand-embroidered black bandhgala leaning against a stone wall

Accessible luxury, made personal.

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The Collections

Kurtas Sherwanis Pattu Kurta Sets Shirts Blazers & Tuxedos Indowesterns Nehru Jackets Accessories Kids

Personal Styling

Your style, understood and thoughtfully curated.

Accessible Luxury

Designer craft at a fair price.

Artisan-Crafted Luxury

Handcrafted by experts.

Trusted by 50,000+ Men

Perfect fit. Timeless style.

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Kurtas for Every Occasion

Designer kurtas and kurta sets for festivals, functions and every celebration in between.

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Father and sons in coordinated embroidered jackets

Style the Whole Family

Coordinated wedding looks for fathers, brothers, sons, and every man in the celebration.

Groom and bride in coordinated wedding outfits

Coordinate Your Look with Your Bride

Share your bride's outfit, and our stylists will curate a look that complements her perfectly

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Luxury should feel personal, not unreachable.

Great style shouldn’t be guesswork.

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Real Stories. Real Men.

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From Conversation to Craft.

Every outfit begins with understanding you, then crafting every detail around you.

  1. A customer on a video consultation with a Hilo stylist
    Step 01

    Style Discovery

    We begin by understanding your occasion, your personality, and how you want to feel before recommending a single outfit.

  2. Kurtas and sherwanis on display at the Hilo Design store
    Step 02

    Curated Looks

    Your stylist handpicks silhouettes, fabrics, and colours tailored to your style, comfort, and budget.

  3. Gold zari detail on a pattu kurta sleeve
    Step 03

    Fit & Fabric

    Every measurement is refined and every fabric carefully selected to create a garment made just for you.

  4. Close-up of hand-embroidered elephants on a gold pattu kurta
    Step 04

    Crafted by Hand

    Master artisans handcraft every detail before your outfit is delivered, ready for your special moment.

Shirts & Shackets

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A sister holds up two kurtas for her brother to choose from

This colour. This fit. Wear this one.

Crafted By Siblings

It Started At Home 🤎

We didn't just start a menswear brand. We built the styling experience every man deserves.

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50,000+ Happy Customers

What Our Clients Say

  • HILO DESIGN customer Kiran Kumar G in the Leonine ombre raw silk kurta at an event
    It was awesome experience and the way they understood our requirements perfectly and absolutely matched with my partner’s outfit as well as our group concept. … Lot of applauses from many about my clothing style.

    Kiran Kumar GLeonine raw silk kurta

  • Three men in HILO DESIGN ombre kurtas for Deepawali
    I came across this brand name on insta one day and ordered 4 kurtas. … Colours are vibrant and material is fantastic. Very happy that I made the right choice for Deepawali

    Anthra P.Ombre kurtas

  • Arjun and his bride at their wedding
    The fabric, fit, and detailing felt exceptional. I wore the Pattu Kurta for my wedding, and it looked traditional without feeling overly heavy. It genuinely felt made for the occasion.

    Arjun R.Pattu kurta set

  • HILO DESIGN customers in a printed kurta and a traditional pattu set at a family function
    Worth the price!! even the quality and designs are great.

    S.R.

  • HILO DESIGN customer in the Amyr black embroidered kurta at a Durga Puja pandal
    Amazing feelings when everybody asked regarding this clothing

    Ajoy Dey D.Amyr black raw silk kurta

  • HILO DESIGN Powder Blue embroidered Nehru jacket worn over a kurta
    Designs are superb, fits perfectly and packaging was also to the point. Best about the kurta and jacket is their fabric, it's too good.

    Prakhar AtrePowder Blue Nehru jacket

  • Gold reindeer embroidery on the HILO DESIGN Perto Reindeer black shirt
    Fabric is good & neat embroidery

    Shweta S.Perto Reindeer shirt

  • HILO DESIGN customer Avinash Singh in a maroon shirt
    Shirt quality is good

    Avinash SinghShirt

A customer on a video consultation with a Hilo stylist

Your Stylist. Wherever You Are.

Get personalized styling advice from a Hilo expert, right from the comfort of your home.

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Man in a gold tissue pattu kurta set in a garden
Close-up of hand-embroidered elephants on a gold pattu kurta
Gold zari detail on a pattu kurta sleeve
Back view of a gold pattu kurta set

Direct from weaver families

Every pattu bought straight from the family that wove it.

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Experience 🤎
Hilo In Person

Step into Hilo and experience our craftsmanship, fabrics and personalised styling in person.

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From the Journal

Style guides, festive edits and the craft behind every piece.

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Festive

Best Kurtas for Men This Dussehra 2026: Styles, Colours and Outfit Ideas

Dussehra 2026 falls on Tuesday, 20 October. A guide to the best kurtas for men this Dussehra — embroidered, printed, hand-painted and solid styles, which colours work, and what to wear to a pooja, a family lunch or an evening celebration.

· 5 min read

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Map of India Hyderabad Vizag Vijayawada Bangalore

Bring Hilo to your city.

We're expanding — own a Hilo Design studio backed by our brand, craft network and stylists.

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Two men in pattu kurta sets

Ready to find your look?

From everyday elegance to life's biggest celebrations, we're here to help you find what truly suits you.

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Frequently Asked Questions About HILO DESIGN

Still have a question?

Our stylists can help with sizing, customization and coordinating a wedding look.

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What is HILO DESIGN?

HILO DESIGN is a luxury designer menswear brand creating Indian ethnic wear, wedding wear and contemporary occasionwear. HILO brings together Indian craftsmanship, premium fabrics, modern design and personalized styling for weddings, celebrations and special occasions.

What types of menswear does HILO offer?

HILO offers a wide range of designer menswear including Pattu, Kurtas, Sherwanis, Indo Western, Bandhgala suits, Nehru Jackets, Designer Shirts, Shackets, Blazers, Suits, Tuxedos, Kids Ethnic Wear and Accessories.

Does HILO offer wedding wear for men?

Yes. HILO offers designer wedding wear for men across traditional and contemporary styles, including Pattu, Sherwanis, Indo Western, Bandhgala suits, Kurtas, Blazers, Suits and Tuxedos for different wedding celebrations.

Can HILO help me choose outfits for different wedding events?

Yes. HILO offers personal styling assistance to help select looks for the wedding, Muhurtham, engagement, Sangeet, reception, cocktail events and other celebrations based on your style and requirements.

Does HILO offer customization?

Yes. Customization is available for selected HILO designs, depending on feasibility. Options can include fabric, colour, fit, embroidery, motifs and design details based on the outfit and occasion.

Does HILO offer made-to-fit outfits?

Yes. Made-to-fit options are available for selected outfits. The HILO team can assist with measurements and fit requirements to create a more personalized look.

Does HILO offer outfits for kids?

Yes. HILO offers designer kids ethnic wear, including Kurtas, Pattu Kurtas and Sherwanis for weddings, festivals, poojas and family celebrations, with special attention to kids' measurements, fit and comfort.

Does HILO create father-son and coordinated family outfits?

Yes. HILO can create father-son and coordinated family looks using complementary colours, fabrics, embroidery and design details. Family outfits can also be coordinated around the mother's saree for weddings and traditional celebrations, depending on design feasibility.

Can HILO coordinate the groom's outfit with the bride's saree?

Yes. Depending on the selected design, HILO can coordinate the groom's outfit with the bride's saree through complementary colours, fabrics, embroidery, borders and design details to create a cohesive couple look.

Where is the HILO DESIGN store?

HILO DESIGN's flagship store is located on Road No. 36, Jubilee Hills, Hyderabad, where customers can explore the collections and connect with the styling team for personal styling, measurements and customization assistance.

Can I shop HILO if I am outside Hyderabad?

Yes. Customers across India can explore HILO collections online and connect with the team for available styling, measurement and customization assistance.

Does HILO ship internationally?

Yes. HILO offers worldwide shipping, including delivery to customers in the USA and other international destinations. International customers can also connect remotely for available styling and measurement assistance.

How can I get styling assistance from HILO?

You can connect with a HILO stylist for assistance with outfit selection, wedding styling, sizing, customization and coordinated family looks, or visit the HILO flagship store in Jubilee Hills, Hyderabad.