Our Story

Discovering your style has never been so easy!

There is tremendous confusion in finding the right style, colour and fit. Visiting multiple online and offline stores, and trying to find the right style is very frustrating. Yet with all the effort, we never get it right! An Average person only 2-3 clothes out of the 10 clothes in his wardrobe regularly


Hilo Design is an innovative apparel platform that delivers style-assisted, made-to-fit clothing for men. Founded in 2019, We are building a hassle-free e-commerce experience for new-age aspirational men. Our mission is to build AI-enabled assistance to fulfill the complete wardrobe needs of men. With a design philosophy to suit modern minimalistic men, their styles range from casuals to ethnic wear.

our founders

In 2019, The sibling-duo Sahith Gummadi and Mouna Gummadi co-founded Hilo Design. Sahith is an MBA from FMS Delhi and worked in Paytm as a product manager. Mouna, a design alumnus of Pearl Academy, is a celebrity stylist and worked in styling prominent Tollywood movies. Sahith could afford the luxury of style assistance from his sibling, while the others lacked that. With the duo’s expertise in design and technology, they are reimagining the apparel space with a platform that can simplify shopping with style assistance.


With the variety of talent under HILO Design’s roof, we have come up with versatile collections that can suit every need and occasion. Check out our collection and get inspired for your own wardrobe!