Our Story

Discovering your style has never been so easy!

Imagine the tremendous effort and time you put into perfecting your wardrobe, the need for a shopping partner in choosing the right style for you, the fittings limiting your choices & the problem of plenty! Somehow heaps of clothes find their way into our wardrobe but We only wear very few of them regularly. The inventory-led retail & fast fashion has not just created an excess wardrobe but also an inefficient one.


Our Mission is to introduce a superior shopping experience combining technology with expert designer assistance. Get a wardrobe that is 100% you and evolves with your lifestyle and preferences. HILO Design is your personal designer, letting you discover and define your own style. We are here to help you, save time and slay your day!

our founders

The Sibling-duo Sahith Gummadi & Mouna Gummadi, dreamt of building the brand which is everybody’s personal designer. Sahith is an MBA from FMS Delhi, Delhi University. He built consumer products in India’s largest fintech startup, Paytm & also core team in building a blockchain startup. Mouna comes in here with expertise,as she is a designer and celebrity stylist. She did her interiors design course from Pearl Academy, Mumbai. Sahith could afford the luxury of designer-assistance but why not everybody. The duo reimagined the industry, with design + tech expertise, ready to disrupt the journey of the shopper like never before.


With the variety of talent under HILO Design’s roof, we have come up with versatile collections that can suit every need and occasion. Check out our collection and get inspired for your own wardrobe!